This website (the "Site") offers information, products, and services related to real estate (the "Services") that REALTORS® Bob and Mike provides. We operate this website and may use third-party contractors to support the delivery of the Services and the Site ("Service Providers").

If you are a visitor to this Site, this Privacy Policy applies to you and describes our policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site. We act as the controller of your personal data, and our Service Providers assist us in providing the Services solely in their capacities as service providers and data processors.

This Privacy Policy does not apply to any websites, applications, or other online services that do not link to this Policy, including other services provided by us or by our Service Providers. If you have questions about our use of your personal information, please contact us using the information in Section 12 below.

1. Personal Information We Collect

We collect information from you in various ways when you access or use the Site or otherwise interact with our Services.

Information You Provide to Us

Contact information that you provide, such as your first and last name, email address, home address, and phone number; feedback or correspondence, such as information you provide when you contact us with questions, feedback, or other correspondence; marketing information, such as your preferences and/or consents for receiving communications about our activities, events, and publications, and details about how you engage with such communications; and other information which you may provide voluntarily or that is necessary in connection with your interactions with us through the Site or Services.

Information We Obtain from Third Parties

Social media information: We may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with these pages, the platform providers' privacy policies apply to your interactions and their collection, use, and processing of your personal information.

Data enrichment sources: We may obtain additional information about you from third-party data providers, including property records and public records databases, demographic and behavioral data providers, social media profile information (where publicly available), and other commercially available data sources.

Other sources: We may obtain your personal information from other third parties, such as third-party analytics services, marketing partners, publicly-available sources, and data providers.

CRM and Communication Data

If you communicate with us via email, text message, or other electronic means, or if we use customer relationship management ("CRM") tools to manage our interactions with you, we may collect and process: email message content, headers, metadata, and attachments; text message content and metadata; communication timestamps, read receipts, and delivery status; contact information and communication history; and notes and records relating to our interactions with you. Our CRM services may synchronize with email accounts to facilitate communication management.

Automatic Data Collection

We and our Service Providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services and communications, such as: device data (operating system, browser type, screen resolution, device type, IP address, unique identifiers, language settings, mobile carrier, and general location information such as city or state); and online activity data (pages viewed, time spent on a page, browsing history, navigation paths, and whether you opened marketing emails or clicked links within them). We use cookies, local storage technologies, and web beacons (pixel tags) to collect this information.

2. How We Use Your Personal Information

• To provide and operate our Services and Site: communicate with you, send updates and support messages, and respond to requests and feedback.
• To manage our relationship with you: maintain records of our communications and provide personalized service using CRM tools.
• To send follow-up communications: if you have opted in, we may send follow-up communications by phone, email, and SMS text message.
• To send marketing and promotional communications: if you have opted in, we may send direct marketing by phone, email, and SMS. Other than as set forth in Section 4, your information will not be shared with third parties for marketing purposes.
• To comply with law: as necessary to comply with applicable laws, lawful requests, and legal process.
• For compliance, fraud prevention, and safety: to protect rights, privacy, safety, or property, and to investigate and deter fraudulent or unlawful activity.
• To create anonymous data: we may create anonymous, aggregated data from personal information for research and business improvement purposes.

3. Use of Artificial Intelligence

We use artificial intelligence ("AI") technologies to assist with and improve our Services, including generating property descriptions, marketing content, and communications, and analyzing data to provide recommendations. AI-generated content is reviewed for accuracy where practical but may contain errors; it should not be relied on as a substitute for professional advice. A human may review AI-assisted communications before they are sent, though some automated responses may be sent without individual review. You may request information about our use of AI, request human review of significant AI-assisted decisions, or ask questions using the contact information in Section 12.

4. How We Share Your Personal Information

We do not "sell" personal information as defined under applicable law. We may share your personal information with:

• Internal team, partners, and affiliates, to facilitate your interactions with us.
• Our Service Providers, including hosting, IT, CRM, email delivery, AI/machine learning, and analytics providers.
• Professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary.
• For compliance, fraud prevention, and safety, as described above.
• In connection with a business transfer, such as a merger, acquisition, or sale of assets.

Other than as set forth here, we do not share your data with third parties for marketing or promotional purposes. We will never disclose your phone number or SMS consent to any third party for marketing purposes.

5. Advertising and Tracking Technologies

We may share limited information with third-party advertising platforms, including Meta (Facebook/Instagram) and Google, to deliver targeted advertising, measure campaign effectiveness, and track conversions. These platforms may collect information through cookies and pixels on our Site, including device identifiers and browsing behavior. We use tracking pixels to measure email and content engagement.

6. Text Messaging (SMS) Communications

If you provide your phone number and opt in, we may send you SMS text messages related to our real estate services, including transactional updates and, where you have separately consented, marketing communications. Message and data rates may apply, and message frequency may vary. You may reply STOP at any time to opt out, or reply HELP for assistance. Full SMS program terms are available in our Terms & Conditions.

7. Privacy Choices and Opt-Outs

• Online tracking: You can block cookies in your browser, block advertising ID use in mobile settings, or use privacy-focused browsers/plugins such as Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin.
• Platform opt-outs: Google (adssettings.google.com), Facebook (facebook.com/about/ads), and Twitter (twitter.com/settings/account/personalization) each offer interest-based advertising opt-outs.
• Industry opt-out tools: Digital Advertising Alliance (optout.aboutads.info) and Network Advertising Initiative (optout.networkadvertising.org).
• Do Not Track: We currently do not respond to "Do Not Track" browser signals, but we do honor Global Privacy Control (GPC) signals as a valid CCPA opt-out request.
• SMS opt-out: Reply STOP to any SMS communication.
• Email opt-out: Use the unsubscribe link included in any marketing email.
• Privacy rights: Depending on your location, you may have the right to know what information we've collected, access a copy of it, correct inaccurate information, delete information we no longer need, or object to or restrict certain uses. To exercise these rights, contact us using the information in Section 12.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting requirements. Contact and communication records are generally retained for the duration of our relationship with you and a reasonable period thereafter. When information is no longer needed, we securely delete or anonymize it.

9. Third-Party Services

The Site may link to or integrate with websites and services operated by third parties. These links are not an endorsement of, or representation of affiliation with, any third party, and we are not responsible for their practices.

10. Security

We use technical, organizational, and physical safeguards designed to protect personal information, consistent with generally accepted industry standards. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Children

Our Services are not intended for use by anyone under 18. If we learn we've collected personal information from a child under 18 without appropriate consent, we will delete it.

12. How to Contact Us

13. Changes to This Privacy Policy

We may modify this Privacy Policy at any time. Material changes will be reflected by updating the "Last Updated" date above and posting the revised policy on this page.

14. Additional Rights for California Residents

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), gives you rights with respect to your personal information, including the right to know what categories of personal information we've collected, sold, or shared; the right to request deletion or correction; and the right to non-discrimination for exercising these rights. We do not "sell" personal information as defined under the CCPA. We may "share" limited information (such as device identifiers and browsing activity) with advertising partners for cross-context behavioral advertising, and you may opt out of this sharing by contacting us using the information in Section 12. To submit a request to know, delete, or correct your information, contact us at the email or mailing address above; we will acknowledge receipt within 10 business days and respond within 45 calendar days.